Programme Overview
The Double Major in Marketing & Business Analytics is jointly delivered by HSB, VNU Hanoi and Victoria University, Australia, a university ranked among the top 2% worldwide.
Students study in Hanoi and receive an official Bachelor of Business degree from Victoria University, Australia, fully equivalent to graduating in Melbourne. The programme follows the Block VU® model, where each unit is completed in a focused 4-week block through highly interactive classes.
Globally Recognised Degree
Graduate with a Victoria University degree that carries the same academic value as studying on campus in Australia.
Block VU® Learning Model
Study one unit intensively for 4 weeks before moving to the next, allowing deeper learning and stronger practical application.
Pathway to Melbourne
Students may transfer to Victoria University in Melbourne at any stage of the programme.
Strong Employer Recognition
Victoria University is highly regarded for graduate employability and workplace readiness.
Scholarships up to 100%
A wide scholarship scheme is available, worth up to approximately VND 400 million for the full programme.
Dual Skill Set
Develop creative marketing thinking alongside strong business analytics capability, a combination highly sought by employers.
Faculty
All teaching staff hold Master's or Doctoral degrees from leading universities worldwide. The programme is guided by HSB's experienced academic leadership and international-oriented faculty team.
Curriculum Structure
The programme includes 24 units over 3 years, equivalent to 288 Australian credit points. Each unit is taught in a 4-week block under the Block VU® model.
Foundation Stage
The first year builds a broad business foundation, integrating core knowledge across Marketing and Business Analytics.
Marketing Fundamentals
Business Analytics Essentials
Business Communication
Accounting for Decision Making
Economics for Business
Digital Business
Data for Business
Management & Leadership
Students deepen both specialisations through project work, case studies and discipline-specific applications in real business contexts.
Consumer Behaviour
Marketing Research
Statistical Analysis
Digital Marketing
Business Intelligence
Brand Management
Data Visualisation
Strategic Marketing
Award: Bachelor of Business (Victoria University, Australia)
The final year focuses on strategic thinking, advanced data analytics and practice-based capstone work. Graduates receive the official Bachelor of Business degree from Victoria University.
Advanced Marketing Analytics
Predictive Analytics
International Marketing
Machine Learning for Business
Integrated Marketing Communications
Business Capstone Project
Marketing Strategy
Innovation & Entrepreneurship
Block VU® Model: Instead of taking multiple units at the same time, students focus on one unit per 4-week block, enabling stronger concentration, deeper understanding and faster practical application.
Career Outcomes
Graduates build a rare dual capability: creative marketing strategy combined with strong business analytics skills, a profile in high demand across global employers.
Marketing Specialist
Plan and execute integrated marketing strategies for domestic and international organisations.
Digital Marketing Executive
Manage digital campaigns, SEO/SEM, social media and performance marketing activities.
Market Research Analyst
Study customer behaviour, market trends and competitive landscapes to inform business decisions.
Business Intelligence Analyst
Transform data into dashboards, reports and insights that support strategic management.
Marketing Data Analyst
Measure campaign performance and optimise business outcomes using analytics-driven decision-making.
Brand Manager
Build, position and manage brands in competitive and multicultural environments.
Victoria University graduates are highly regarded for job-readiness, practical skills and the ability to perform effectively in workplace settings.
Entry Requirements
Applications are accepted from across Vietnam and internationally. Admission for the 2026 intake does not use high school transcript-only selection.
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1
High School Graduation Certificate
Applicants must hold a Vietnamese high school graduation certificate or an equivalent qualification. International applicants must hold an equivalent 12-year secondary education qualification.
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2
High School GPA Above 6.5/10
A minimum GPA above 6.5 on a 10-point scale is required as the baseline academic condition for consideration.
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3
English Proficiency: IELTS 5.5 or Higher
Applicants should have an overall IELTS score of at least 5.5 with no band below 5.0, or an equivalent English certificate recognised by HSB.
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4
Complete the HSB EQ Assessment
Applicants must participate in the EQ assessment organised at HSB, VNU Hanoi. This is a mandatory step in the programme admission process.
Mandatory Admission Step
Register for the 2026 Application & EQ Interview Round
Complete your application profile and take part in the EQ interview at HSB. Early registration is recommended to secure your place in the admission round.
Register Now →
Note: Applicants may contact HSB directly via hotline 0868 22 66 56 for personalised guidance on the admission process.
Fees & Scholarships
HSB offers a broad scholarship scheme to help talented students access international education at a more affordable cost.
100%
Full Scholarship
Approx. VND 400,000,000
Full tuition support for all 3 years
50%
Partial Scholarship
Approx. VND 200,000,000
Half of total programme tuition
20%
Support Scholarship
Approx. VND 80,000,000
Support across the full programme
10%
Merit Scholarship
Approx. VND 13,300,000
Applied to the first academic year
Note: Final tuition and scholarship details are published in the official admissions prospectus. For more information, contact HSB Admissions via hotline 0868 22 66 56 or email international-admission@hsb.edu.vn.
How to Apply
The application process is straightforward, and the HSB admissions team is available to support you at each step.
Explore the Programme
Review the programme information, entry requirements and curriculum. Contact HSB directly if you need personalised advice.
Prepare Your Documents
Prepare your high school transcript, English certificate, ID documents and other required admission materials.
Submit Application Online
Attend the EQ Interview
HSB will notify you of your application screening result and arrange the EQ interview schedule. Scholarship consideration may also take place at this stage.
Receive Offer and Confirm Enrolment
Successful applicants receive admission results and complete enrolment confirmation according to HSB instructions.
Apply Today
2026 Application & EQ Interview Round for Bachelor Programmes
Prospective applicants are encouraged to join the early application round by completing their personal and academic information online.
Submit Application →
